What is RACE 101?

RACE 101 is the service that will empower you to greater success in racing. With RACE 101 you will gain the tools and the confidence required to set and achieve your own racing goals. We provide the knowledge, the passion, the skills, and the experience proven to work…and you translate it into success.

RACE 101 is an acronym for Research, Analyze, Consult, and Educate, 1 On 1. The brainchild of veteran racer, crew chief, and mentor Tony Blanchard – the business was developed to serve as an educational program for aspiring racers while allowing Tony to consult with race teams, manufacturers, drivers, and anyone else interested in improvement.

Like motorsports, RACE 101 constantly evolves. Through networking and the success of students, clients, and partners, RACE 101 has become a well-known and highly respected name in racing circles.

RACE 101 offers:

• Research. RACE 101 has access to some of the most innovative testing and measuring tools available to the grass-roots racer. Do you want to explore an idea or test the feasibility of something on your race car? Email Tony at tonybrace101@gmail.com.

• Analysis (Mechanical). RACE 101 will assess your race car, and you will be provided a detailed analysis based on the experience of Tony Blanchard and his successful team. Services are available to upgrade your race car with effective setups, or you may prefer to simply have your car properly measured and diagnosed.

• Analysis (Business). Do you wonder if your marketing material is as effective as it could be? RACE 101 will review your marketing materials and the process used to develop marketing leads and introduce yourself to potential marketing partners. The team can also provide you with detailed strategies to improve your materials and success rate with potential partners.

• Consulting. Perhaps you require ongoing services. RACE 101 is available to help you activate the changes made to your racecar or your marketing materials. Whether it’s technical knowledge for your driver and crew, or whether your needs are related to selling, marketing, and public speaking – RACE 101 will work with you to provide your best results.

• Education (Specialized). Regardless of your need with RACE 101 the recurring theme is education. RACE 101 exists to educate its partners on how to achieve greater success in racing. Every service RACE 101 provides results in the education of its partners to empower them to achieve their own success.

• Education (Comprehensive). Up to 20 racers per year are accepted to the one-year school program offered by RACE 101. Students are taught the fundamentals of RACE 101: Confidence, communication, leadership, racecar dynamics, motorsports technology, marketing, public relations and media relations.